Sonic identities
Distinctive musical cues and a direction your brand can use consistently over time.
Audio branding with strategic direction
Make your brand recognisable before people see the logo.
A sonic identity should express positioning, not just fill silence. We translate brand character, audience and channels into a musical system that can work across campaigns and touchpoints.
Our production principle
“Faster exploration only matters when someone knows what to keep, what to change and why.”
Clear creative ownership
No imitation brief
Defined licensing scope
Designed for a real use case
Start from the outcome, not the technology.
Campaigns
Original music designed around the message, audience, media plan and required cut-downs.
Content systems
Flexible audio assets for podcasts, social content, video, events and recurring formats.
A controlled process
Four stages. One accountable creative direction.
Scope, revisions, formats and usage are agreed before delivery. That protects both the creative standard and your timeline.
01
Brief
We clarify the audience, intended use, emotion, references, constraints and success criteria.
02
Direction
We turn the brief into a focused creative route before producing final assets.
03
Production
AI-assisted exploration is curated, arranged and refined through human creative decisions.
04
Review & delivery
We manage agreed revisions, final formats and usage scope with a clear handover.
What the project includes
Clarity before production.
Discovery focused on brand, audience, channels and competitors
A documented sonic direction before asset production
Curated concepts with a clear strategic rationale
Deliverable formats and versions agreed for each channel
Usage, licensing and revision scope defined in the proposal
What we do not promise
We do not sell instant originality, copy a living artist, hide licensing details or publish invented success metrics. A strong result needs a useful brief, honest feedback and enough time for judgement.
The proposal tells you what will be made, what can be revised and how the result can be used.
Questions before you brief us
Straight answers.
What is the difference between a jingle and audio branding?
A jingle is usually one campaign asset. Audio branding creates a broader, repeatable sonic language that can guide multiple assets and touchpoints.
Can you adapt one idea for different channels?
Yes. The brief can include master versions, short edits and channel-specific formats. Exact deliverables are agreed before production.
How do you avoid generic AI music?
We start from brand strategy, set creative constraints and curate deliberately. The goal is a usable identity, not a large batch of interchangeable tracks.
Are usage rights included?
The proposal defines where, how and for how long the assets may be used. This is agreed before production and tailored to the project.
Project brief
Tell us what the music needs to achieve.
Specific context produces a stronger first conversation. Share the intended use, audience, deadline and what a successful result would feel like.
No payment at this stage
Scope confirmed before production
English or Italian communication
Explore the other ways we develop original music.